How We Eliminated 'Scam' Autocomplete Suggestions & Reduced Paid Ad CPA by -35%
Anonymized case study outlining the legal takedown, SERP suppression, and sentiment recovery architecture engineered for an active Digital Insurance & Health InsurTech Platform client.
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The Initial Reputation Challenge
Due to third-party hospital network billing delays during a high-claim cycle, dissatisfied policyholders posted negative complaint threads on MouthShut and Trustpilot. Google's search algorithm began predicting '[Brand Name] scam' and '[Brand Name] fake claim' in the search box, causing prospective insurance buyers who clicked expensive Google Ads to abandon policy purchase checkout funnels.
Transformation BenchmarkVerified Outcome
The Strategic Remediation Plan
We executed a comprehensive fintech trust recovery system: purging non-customer reviews on Trustpilot through policy verification, executing search autocomplete algorithmic cleansing, and integrating post-claim satisfaction prompts for approved claimants.
Google Autocomplete Purification
Executed algorithmic search volume restructuring and positive sentiment association, eradicating negative autocomplete suggestions within 21 days.
Trustpilot Platform Remediation
Challenged unverified review entries with policyholder account matching, deleting 65+ non-customer reviews and restoring a 4.8★ trust score.
Post-Claim Review Funnels
Automated WhatsApp rating prompts triggered immediately after successful claim approvals, generating 450+ verified 5-star testimonials.
Corporate Trust Authority Shield
Published IRDAI compliance certifications, claim settlement ratio (99.2%) audit reports, and Forbes fintech features across Google SERPs.
Verified Business Impact
Concrete commercial returns measured post-remediation.
"In insurance, trust is everything. When Google began suggesting 'scam' next to our name, our customer acquisition was bleeding money. Build Brand Better fixed our autocomplete and reviews in record time."
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